Template-Type: ReDIF-Paper 1.0 Author-Name: Mihir Bhattacharya Author-Name-First: Mihir Author-Name-Last: Bhattacharya Author-Email: mihir.bhattacharya@ashoka.edu.in Author-Workplace-Name: Department of Economics, Ashoka University Author-Name: Saptarshi Mukherjee Author-Name-First: Saptarshi Author-Name-Last: Mukherjee Author-Email: saptarshi.isi@gmail.com Author-Workplace-Name: Department of Humanities and Social Sciences, IIT Delhi Author-Name: Ruhi Sonal Author-Name-First: Ruhi Author-Name-Last: Sonal Author-Email: Ruhi.Sonal@hss.iitd.ac.in Author-Workplace-Name: Department of Humanities and Social Sciences, IIT Delhi Title: Attention and Framing Abstract: We consider individual decision-making where every alternative appears with a frame (a la Salant and Rubinstein (2008)). The decision maker is subject to inattention due to framing effects that leads to random choice. We characterize a frame-based stochastic choice rule according to which the choice probability of an alternative (say, x) is the probability with which attention is drawn by its frame and not by the frames which are associated with the alternatives that beat x according to a complete binary relation. length: 16 Creation-Date: 20190902 Revision-Date: Publication-Status: File-URL: https://dp.ashoka.edu.in/ash/wpaper/paper18_0.pdf File-Format: Application/pdf Number: 18 Keywords: attention Keywords: framing Keywords: stochastic choice Handle: RePEc:ash:wpaper:18